Cannes Future Lions

AKQA and Cannes Lions set out to find the best young talent on the planet. The catch? We couldn't hire any of them. Our poster was beautiful enough for the best ad schools worldwide. It's reportedly the most stolen poster in college history. A simple site, a rebranded Future Lions Facebook page and wax-sealed invitations to creative directors completed the pitch. Many winners now compete against AKQA. Odd, but the logic held: when you're number one, only competition keeps you sharp. My Role: Creative Director, Ideation, Copy