E.ON Next - Eco Anxiety. Power Up for Change

E.ON Next launched #PowerUpForChange, a social campaign helping Gen Z tackle eco-anxiety. Working with experts, TikTok influencers and podcasters, UK eco-creators shared sustainability tips alongside self-care: mindfulness meditations, green noise soundscapes and breathwork tutorials. The aim was balanced climate action, and a way past the paralysis the climate crisis can cause. Results: +38% email engagement +22% social interactions +18% customer sentiment during the campaign My Role: Creative Director, Ideation, Lead Copywriter