E.ON Next Energy
Post-COVID, everyone switched the kettle on at once, then Putin's war sent gas prices soaring. With Ofgem rules, media scrutiny and customer sentiment tying our hands, I chose to lead with the positives: what E.ON Next stands for and what its ambition was, during a time of nervous radio silence from our competitors. Customer retention stayed in the 90s, and customers knew we were doing our best for them. My Role: Creative Director, Ideation Lead, Legal Copywriter