E.ON Next & The Independent - #PowerSwitch

I led E.ON Next's first external partnership with The Independent to launch #PowerSwitch. The campaign helped families cut home energy use and carbon emissions, tackling the 20% of the UK carbon footprint that comes from homes. Ex-Gogglebox stars Marcus and Mica fronted a branded video series and editorial content packed with simple, practical energy-saving tips, running across The Independent's platforms. Results: 1.2M+ impressions, paid and organic Article dwell time 45% above benchmark Measurable uplift in traffic to E.ON Next's green energy landing page My Role: Creative Director, Lead Copywriter