GiffGaff
Giffgaff was the young buck of mobile networks. But people still saw it as a suspicious deal. No contract? Leave whenever you like? WTF! For customers raised on legally binding two-year contracts, this felt unnerving. We took over Channel 4 and told a story about bravery with the help of some friendly zombies. The kind that rescue your cat instead of eating it. People started questioning the idea of legally binding contracts and gave us a ring. My role: CD Copywriter and writer