Heineken Star Player

The Champions League is Europe's biggest club tournament. But the games changed to a midweek schedule, which meant watching at home. The Star Player App put fans in the heart of the big moments, connecting them with mates and rivals worldwide through a live dual-screen experience. We asked fans to call the outcome of goal chances, free kicks, corners and fouls, encouraging them to back their footy instincts. Points were won, along with badges, prizes, and money off Heineken UCL home packs. Local leagues ran through Facebook, feeding into one global Heineken UCL league. My Role: Ideation, lead writer