NIKE+ Kinect Training - Xbox Game

Nike's philosophy was about athletes and victories. Most people couldn't see themselves in this scenario or even in the gym. They just wanted fitness. Nike+ Kinect kept its winners' vision but invited everyone to succeed with athlete-level, gym-style exercise without stigma or self-consciousness. We worked on fast results to build body confidence and routines designed to avoid the soreness that causes dropout. All built from thorough research into fitness barriers and results. My role: Games Developer, Exercise Coordinator, Script and Cutscene Writer.